Located along the banks of False River, Pointe Coupee Parish is home to just over 20,000 residents. For more information on Pointe Coupee, visit our parish statistics page.

New Roads

Just a 45-minute drive from downtown Baton Rouge lies the charming Creole town of New Roads, the parish seat of Pointe Coupee. The 5-square-mile town might be off the beaten path, but it’s known for some of the most famous restaurants in Louisiana. The annual fall Harvest Festival brings tens of thousands of people to the area for food, music, crafts and carnival rides, and Market at the Mill, hosted each fall and spring, displays antiques, food and clothing from an assortment of vendors for a unique shopping experience.

Locals love New Roads because:

  • Locals and tourists alike enjoy venturing out to False River for fishing, water skiing, camping and other outdoor leisure activities. New Roads has a free public boat launch with barbecue and picnic facilities, fishing pier and gazebo.  
  • New Roads holds the state’s oldest Mardi Gras celebration outside New Orleans. New Roads Mardi Gras features two parades, the Community Center Carnival parade and the New Roads Lions Carnival parade, which raises funds for Lions Charities.

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