AGENDA

2011 marks the beginning of the Baton Rouge Area Chamber’s (BRAC) new five-year strategic mission, The Creative Capital Agenda.  The first year of this campaign will chart the course for the next five years as priorities and initiatives are established and plans set into motion.  BRAC remains committed to the ideals and vision that make the Capital Region the “Creative Capital of the South.”  BRAC’s 2011 Agenda provides a framework that will drive the organization’s efforts over the coming year.  The agenda is organized by specific strategy topics and then outlines priorities under each.  Each topic will consist of flagship priorities, active initiatives, and policy positions. It also outlines how BRAC will address each of these.  These items are those most critical to the Baton Rouge area’s economic future as derived from BRAC investor feedback.

BRAC is committed to dedicating significant resources and providing aggressive, proactive leadership on these issues in 2011.

• Job Creation: secure payroll of $34 million through the creation of 900 new direct jobs in the Capital Region

• Target sector strategy: implement a business development strategy that focuses on specific, targeted industry sectors that align with the current international, national, and regional economy

• International Development: launch a nationally competitive international program focused on increasing foreign direct investment in the Capital Region

• Entrepreneurship and Innovation: launch the Regional Innovation Organization (RIO), coordinate our area’s assets, and begin offering business acceleration services

• Talent Development: launch a regional talent retention and attraction program and begin providing support to regional firms

• Regional branding initiative: launch Creative Capital of the South® regional brand

• Higher education reforms: implement higher education reforms through a statewide, business-led coalition

• Public education: pursue efforts to increase K-12 performance across the Capital Region

• Transportation and infrastructure: assist the Baton Rouge Metropolitan Airport in developing a strategic plan

• Other state and local issues: pursue significant wins on BRAC’s state- and local-level legislative priorities

Download » BRAC's 2011 Agenda
View » 2011 Legislative Priorities