There’s a lot more to Baton Rouge than all of us might think. We have great job opportunities, the friendliest people, a culture like nowhere else, exciting festivals, incredible cuisine, a wide variety of amazing parks and outdoor activities, and the list goes on and on. What’s not to love about all that?

When you think of loving where you live, of putting down roots, of having a successful career, of living life to the fullest, and of choosing a place to call home, #thinkBR.


We’re seeing an interesting trend. Professionals are coming to Baton Rouge, and staying. Like our area’s majestic oaks, these career-minded men and women are putting down roots, using words like “culture,” “entrepreneurial,” “charm,” “momentum” and “opportunity” as reasons why. Whether you are a born-and-raised Baton Rouge native, a newcomer to the Capital Region, or a boomerang who left and made the choice to come home, we all have a Baton Rouge story.

Explore the Baton Rouge stories below, and share yours with us on social media with #thinkBR.

Capital City Collision

“Baton Rouge is home for me. I’ve planned here, I’ve dreamed of staying here, I’ve dreamed of living here, I’ve dreamed of raising a family here, and I’ve dreamed of opening a business here.”

Executive Director
West Baton Rouge Chamber of Commerce

“Baton Rouge is unique because we are growing smartly but we’re not losing who we are. We still have the charm and culture that only the Red Stick can claim.”

Package Solution Consultant

“The thing that makes this feel like home the most are definitely the people. Baton Rouge has some of the friendliest, warmest, most loving people that I have ever had the privilege of being around.”

Senior General Manager – Coffee Service Division
Community Coffee

“The people down here are fiercely loyal to their families, to their community, and to their state, and to their school here… There’s so much of a sense of loyalty to everything down here, and that’s really what sets it apart from anywhere else I’ve ever been.”

Family Physician
Ochsner Medical Complex – Iberville

“Now that I’m back in Baton Rouge constantly becoming more immersed with the community and more involved and more passionate about Baton Rouge I can’t see myself ever moving anywhere else.”

Financial Advisor
Dent Asset Management

“My Baton Rouge story is like a lot of other Baton Rouge stories. I moved to Baton Rouge to go to LSU… but unlike a lot of other people, I moved 3,000 miles from Accra, Ghana in West Africa.”

Kean Miller

“I have everything that I need here. I have a job that I love, I have the potential for upward mobility, I have everything at my disposal to make family life fun and entertaining and different.”