There’s a lot more to Baton Rouge than all of us might think. We have great job opportunities, the friendliest people, a culture like nowhere else, exciting festivals, incredible cuisine, a wide variety of amazing parks and outdoor activities, and the list goes on and on. What’s not to love about all that?

When you think of loving where you live, of putting down roots, of having a successful career, of living life to the fullest, and of choosing a place to call home, #thinkBR.


We’re seeing an interesting trend. Professionals are coming to Baton Rouge, and staying. Like our area’s majestic oaks, these career-minded men and women are putting down roots, using words like “culture,” “entrepreneurial,” “charm,” “momentum” and “opportunity” as reasons why. Whether you are a born-and-raised Baton Rouge native, a newcomer to the Capital Region, or a boomerang who left and made the choice to come home, we all have a Baton Rouge story.

Explore the Baton Rouge stories below, and share yours with us on social media with #thinkBR.

Financial Advisor
Dent Asset Management

“My Baton Rouge story is like a lot of other Baton Rouge stories. I moved to Baton Rouge to go to LSU…but unlike a lot of other people, I moved 3,000 miles from Accra, Ghana, West Africa.”

Kean Miller

“I have everything that I need here. I have a job that I love, I have the potential for upward mobility, I have everything at my disposal to make family life fun and entertaining and different.”

North American Director for Operational Excellence

“As a native of Baton Rouge, I feel that it’s very important that home-grown talent be a part of the solution that’s going to drive our community forward.”