There’s a lot more to Baton Rouge than all of us might think. We have great job opportunities, the friendliest people, a culture like nowhere else, exciting festivals, incredible cuisine, a wide variety of amazing parks and outdoor activities, and the list goes on and on. What’s not to love about all that?

When you think of loving where you live, of putting down roots, of having a successful career, of living life to the fullest, and of choosing a place to call home, #thinkBR.

Interested in making Baton Rouge your home? Explore our Life in BR page to find out more about the community.


We’re seeing an interesting trend. Professionals are coming to Baton Rouge, and staying. Like our area’s majestic oaks, these career-minded men and women are putting down roots, using words like “culture,” “entrepreneurial,” “charm,” “momentum” and “opportunity” as reasons why. Whether you are a born-and-raised Baton Rouge native, a newcomer to the Capital Region, or a boomerang who left and made the choice to come home, we all have a Baton Rouge story.

Explore the Baton Rouge stories below, and share yours with us on social media with #thinkBR.

Meet Aimee Tortorich
A Baton Rouge Chef

Read more of Aimee’s story.

Meet Amanda Staiano
A Baton Rouge Scientist

Meet Courtney Scott
A Baton Rouge Entrepreneur

Meet Denton Graham
A Baton Rouge Engineer

Read more of Denton’s story.

Meet Jake Wagner
A Baton Rouge Problem Solver

Meet Jonathan Harnsongkram
A Baton Rouge Creative